Industrial trade show
Shenzhen, China

For AMTech 2021, the focus of the project was the development of custom display tables designed to showcase WIDIA’s product samples with maximum clarity and impact. Taking inspiration from the company’s logo, the signature “V-Shape” design was conceived, serving both as a visual brand identifier and a structural motif throughout the stand.

The exhibition booth was designed not only for product display but also with functionality and visitor engagement in mind. The space featured an integrated storage area with a kitchenette for staff convenience, and a dedicated, enclosed meeting room to facilitate private business discussions during the event.

The result was a clean, modern, and brand-driven exhibition space that balanced aesthetics with practicality—ensuring a strong and memorable presence for WIDIA at one of China’s key manufacturing technology fairs.