Lovebesque – Perfume and Accessory Set Design

The project focused on creating a luxury gift set that would embody the essence and storytelling of the Khaltat brand. Khaltat is known for its concept of fragrances as blends of emotions and memories, with love being at the core of its identity. The name Lovebesque was developed by combining two key ideas that shaped the concept of the product. The first is “Love,” which represents the soul of the brand and the idea that each fragrance is a blend inspired by emotions and human connections. The second element, “Besque,” is derived from the word Arabesque, referring to the ornamental art style that emerged in Islamic culture around the 10th century. Arabesque patterns are characterized by intricate, symmetrical, and often infinite designs that symbolize unity, divine balance, and the complexity of the natural world.
By merging these two ideas, the name Lovebesque reflects both the emotional narrative of the brand and the timeless aesthetic language of Arabesque design.